We had a great debate in our office recently over a marketing video that was created.
Our team created 3 humorous videos about how disjointed systems and old data lead people to “guess” at their numbers for the business. One of these videos was deemed a little too risqué (read: inappropriate humor) for general consumption. Not being one to follow rules, I chose to use data to support my case.
Last week, I was a presenter at Collaborate 2016. I had 5 sessions (including an encore because we exceeded capacity) which essentially gave me a captive audience of hundreds during the week.
I set up a poll and with much sweet talking convinced my marketing guru to give me a link to the top secret video. My sweaty palms teed up the content. I figured out how to hold up the lavalier mic to my PC to painlessly get the audio into the room. I pressed play and held my breath waiting to hear the response from the audience.
Was my sense of humor so twisted (and British) that my perspective was skewed? Was a roomful of accountants, analysts and IT geniuses more classy than me? Thirty seconds flew by but it didn’t even take that long to get my answer.
At 15 seconds in, there was chuckling.
By 25 seconds, there was uproar.
My only let down was that the laughing was so loud toward the end that they missed the final joke (hint: burrito day!).
Poll results showed that over 90% of attendees were just as entertained by this video as I was and my data VINDICATED my questionable taste! So, thanks to all of these attendees, the masses may now enjoy this video.
Here are the three important lessons I learned along the way:
- It can be worth stepping outside the box for something you believe in. I loved that video!
- Data can prove a case better than any personal opinion. I am only a little offended that my word didn’t carry enough weight on its own.
- Be prepared to compromise. In the end, the video did make it to our website but under a banner that says, “Explicit.” It totally isn’t that bad in my opinion but I am always trying to improve my “know when to stop arguing” skill.
And why does it even matter? It was just a stupid video, right?!
It mattered to me because this video really is US as a group of people. We are irreverent and funny. We laugh a lot and are equally happy to make fun of ourselves as we are to laugh at each other. We appreciate irony and sarcasm as art forms. And these are things that I LOVE about my company. I wanted our customers and future customers to know US as we really are.
I am only disappointed that I didn’t get asked to be the woman in the stall. I could have totally done that.
Without further ado: here is the video that sparked a revolution that was answered by data. I hope you enjoy it as much as I do!
P.S. You can view the rest of the videos here. Keep laughing!